Unlike controlled test tube conditions, most polyphenols are not absorbed following digestion, and what is absorbed is metabolized and excreted. As interpreted by the United States Food and Drug Administration, Linus Pauling Institute and European Food Safety Authority, dietary polyphenols have little or no direct antioxidant food value after digestion. Research shows that although polyphenols are good antioxidants in vitro, antioxidant effects in vivo are probably negligible or absent. MonaVie promoted that the juice had key polyphenol antioxidants from açai and other fruits in the blend however, there is no physiological evidence that any fruit polyphenols have such actions in humans or that oxygen radical absorbance capacity (ORAC) has any relevance in the human body. Product research and physiological contextĪn analysis conducted by contract laboratory ChromaDex indicated that MonaVie contained low levels of antioxidant vitamin C and of phytochemicals such as anthocyanins and phenolics associated with antioxidant activity in test tubes. MonaVie Kosher, one of the company's juice products, was certified as kosher according to Jewish dietary laws by the Orthodox Union of North America and the Chief Rabbinate of Israel. MonaVie produced a variety of blended bottled fruit juices, carbonated energy drinks, dietary supplements and dieting products. Individual distributors were encouraged to build their own sales networks by recruiting new distributors to sell the products (referred to in multi-level marketing parlance as a 'downline') the recruiter could have, in theory, received additional commissions based on sales by their downlines. MonaVie products were sold by non-employee distributors who were eligible to receive commissions based on product sales. MonaVie also owned and operated a charity organization, The MORE Project. The newly formed company took over the bottling, distribution, and marketing of MonaVie juice products. Monarch Health Sciences launched MonaVie juice in January 2005, and the same year founded MonaVie LLC/MonaVie Inc., a privately held multi-level marketing company based in South Jordan, Utah. 5.1 Trademark infringement and false advertising casesĭallin Larsen, who held senior executive positions with the multi-level marketing companies Dynamic Essentials and USANA, founded Monarch Health Sciences in 2003 as a distributor of diet and weight loss supplements.4.3 Dallin Larsen and Dynamic Essentials/Royal Tongan Limu.4.2 Misleading advertising and health claims.2.1 Product research and physiological context.

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